For advertisers

Advertise on Therealitycheckroom

Therealitycheckroom is read by people who stop to check things: shoppers comparing claims, parents vetting a health post, professionals verifying a statistic before it goes in a slide, and people trying to work out whether a text is a scam. They read slowly and they notice when something doesn’t add up. We think that’s a good audience for honest advertisers.

We’re a new publication, so we won’t quote traffic numbers we can’t yet stand behind. Ask us and we’ll share current figures directly.

Formats

• Leaderboard (728×90). Under the navigation and between article sections.
• Square (300×250). In sidebars and inside article pages.
• Skyscraper (160×600). Sticky in the desktop sidebar.
• Sponsored articles. Clearly labeled as sponsored at the top of the page, written to the same standards as our own work.

Editorial independence

Advertisers don’t see checks before they’re published and can’t change a verdict. If we check a claim made by an advertiser, the check runs the same way it would for anyone else. We don’t accept ads that make health, financial or legal promises we wouldn’t let pass in our own articles, and we don’t run ads styled to look like editorial content.

Talk to us

Use the contact form and choose Advertising as the subject. Tell us what you’d like to run and where, and we’ll reply with availability.